Operation Relocation: How the Roseberrys Turn Moving into a Masterclass
When James and Amanda set out to move their bustling household from Sandy Springs to Roswell, they really needed more than a house - they needed peace of mind and support throughout the process. Thankfully, due to a positive experience with Todd and Cathy Roseberry of Roseberry Residential the last time they’d moved, they knew exactly who to call.
This episode of Southern Character pulls back the curtain on what became known as “Operation Relocation,” a six-month marathon of emotional decisions, financial strategy, and expert guidance - down to the finest of details to boost curb appeal and a sense of calm for their buyer. Todd and Cathy helped James and his family navigate what they call the Five F’s of moving: Find it, Finance it, Flip it, Fill it, and Feel it.
Real Estate That Feels Personal
Married for 23 years and working side-by-side since 2012, Todd and Cathy Roseberry bring a rhythm that clients can feel. “She’s the only one who could work with me,” Todd jokes. From their first meeting in a 90s gym class to their powerhouse partnership today, their chemistry has translated into real results across Metro Atlanta.
James and Amanda had first encountered the Roseberrys when they purchased a home Todd and Cathy had listed years prior. When it came time for their own big move in 2024, Todd and Cathy offered the family not just decades of combined experience, but also a level of clarity and calm that proved especially helpful for Amanda, who was initially overwhelmed by the thought of preparing and selling a home.
Todd explains that real estate is a tough industry: 80% of agents leave within three years, and in 2024, nearly three-quarters of agents sold zero homes. Their longevity and performance speak volumes. While many agents struggled during the 2008 downturn, the Roseberrys excelled, consistently selling listings in under a month without major price cuts - a trend that continues today.
The Five F’s of Moving (and one Bonus F)
James outlined his family's move as a series of strategic steps:
Find it: identifying the right home for their growing family
Finance it: securing the best possible mortgage terms
Flip it: prepping and listing their departing home for sale
Fill it: moving into their new space
Feel it: emotionally settling into a new chapter
Todd added a sixth F: “F-it,” the moment of stress that tempts you to give up entirely. But with the Roseberrys in their corner, James and Amanda avoided the breakdown and stayed focused on finding the dream home that would best fit their large family’s needs.
Prepping a Home to Sell: Why Calm Sells Better
Todd and Cathy kicked things off with a strategic plan. They helped the couple identify and win their new home, then guided them through prepping their existing home to sell. The pricing strategy was smart: list slightly below market to generate interest, then let the offers roll in. And they did within days with multiple buyers entering into a bidding war.
The team focused on making the home feel serene and inviting. “You want buyers to feel calm the second they walk in,” Todd explained. That meant removing signs of pets, decluttering every room, and creating a minimalist, welcoming environment. Even the kids got involved, storing away their things each morning to keep the house show-ready.
Cathy provided a clear-cut plan for staging, and with about $6,000 in small, thoughtful updates like driveway patching and a fresh coat of paint, the home felt polished and ready. The attention to detail led to an undeniable payoff, both financially and in reducing the stress of a lengthy listing.
Choosing the Right Lender
James emphasized the importance of finding the right lender, not just the fastest one. Tempted by the simplicity of all-in-one lending services, he ultimately realized those "easy button" options came with hidden costs and less buying power. He ended up working with Reece Cohen at Atlantic Bay Mortgage, a broker the Roseberrys have trusted for nearly 20 years. The partnership turned out to be a perfect fit, leading to a timely pre-approval so they knew exactly what they were looking for.
The closing dates with both homes aligned like clockwork. James and Amanda sold their old home on April 22 and closed on the new one just three days later. Atlanta-area Joy’s Movers did a fantastic job packing and moving everything across town in under 36 hours. It was smooth, efficient, and surprisingly stress-free, earning a glowing recommendation from James.
Delivering on Every Promise
Looking back, Amanda said it best: “Everything they said would happen, happened.” Todd and Cathy delivered confidence, calm, and clarity in a process that can easily become overwhelming. You can hear the full story on the latest episode of Southern Character, where we celebrate the stories of grit and grace from people who follow their compass. For this family, Operation Relocation was a full success!
